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ORIGIN STORY

Photo of English Channel by Kurt Stepnitz
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AMANDA MERCER
Founder and CEO

Amanda Mercer received a B.A. from Michigan State University and a J.D. from Wayne State University Law School. She practiced as an assistant prosecuting attorney and worked for the National Collegiate Athletic Association before becoming a mom and opening a more flexible small at-home law practice handling contracts, estate planning and mediation. Between the NCAA and kids, Amanda and her late husband Todd also travelled across the country for two years camping with their dog Nikki – as Todd wrote travel guides called Bike & Brew America – pairing the best mountain bike trails with the best brewpubs. Amanda loves history, travel, writing, British crime shows, swimming, dogs – and her two amazing kids.

Bardeum's Story

The idea of BARDEUM started with a swim across the English Channel.  In 2012, I was training as part of a six-woman relay team to swim a double crossing of the English Channel (from England to France and back again) to raise money and awareness for ALS/MND (Lou Gehrig’s disease). Four months before our swim, I was diagnosed with stage 2 breast cancer. 

Over the next 7 months I underwent surgery to remove the tumor; endured 16 weeks of chemotherapy; swam to France and back again - setting a new world record and raising over $120,000 for ALS research; had six weeks of daily radiation; and then… a routine CT reported an “incidental” finding of a brain aneurysm. ​I underwent a craniotomy to clip the aneurysm (48 staples); which per my neurosurgeon indicated was ready to burst. In a bizarre twist of fate, breast cancer saved my life.  

​It took all of that to realize that life can change in a moment - and that we shouldn't put off the things we really want to do. My husband and I decided we would begin travelling again. Our family went to dream destinations and checked the well-known tourist sites and museums off our list. 

Unfortunately, we were sometimes underwhelmed by the experience. At historical sites like the Roman Forum, it was often difficult to distinguish one standing column or pile of rubble from another and at museums the paintings soon began to all look the same. Every so often, we would come across a wonderful tour guide who gave us a glimpse into what we were truly seeing. But tours can be expensive, difficult to find availability or fit into a time schedule. And, surprisingly, sometimes the guide gave inaccurate information. 

 

​To better prepare, I began doing research before we left on our trips. We soon realized the vast difference stories made in our travels. Putting a place in context with fascinating events of the past allowed our family to see these sites in an entirely new way.

 

I began telling my family the stories of real historical figures who had walked on the exact same spot of ground they were standing. We spent time trying to imagine what it would have been like to have witnessed the fascinating events of the past: to sneak through the secret passageways at the Palazzo Vecchio and share state secrets with the Grand Duke of Tuscany; to be at the Doge’s Palace in Venice on the day Casanova escaped; or to stand side-by-side with Leonardo da Vinci as he crafted one of his masterpieces. 

 

I realized that education given through entertainment (quality storytelling) was the key to making our travels informative, valuable and satisfying. And the spark for BARDEUM was ignited…

Link to documentary on English Channel Swim

“Stories are the way to capture the hopes, dreams and visions of a culture. The truth of the powerful and irresistible story illustrates in a way data can’t begin to capture. It’s the stories that make you understand.”
— Carl Sessions Stepp, professor, Philip Merrill College of Journalism

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